Bangkok, 7 October 2025, - Thai AirAsia (FD) today unveils its new advertising campaign, “AirAsia: Always Making Every Moment Matter” timed to coincide with the year-end travel season. The campaign underscores the airline’s steadfast commitment not only to punctuality, but also making every second of the guests’ journey the best it can be through optimal flight timing, frequent schedules, and diverse route networks that together support seamless and rewarding travel experiences.

Ms. Tansita Akrarittipirom, Director of Commercial at Thai AirAsia, said: “As the travel demand surges both domestically and internationally at the year-end. With this new ad campaign, we reinforce our strong brand promise: we don’t just strive for on-time performance, yet we aim to make each moment of travel remarkable. From before departure, from the country’s largest domestic route network and a board selection of international routes we have, to arrival, we want guests to have choices that suit their preferences, On board, we deliver service that leaves a positive impression, affirming our resolve to make “ever moment truly great” - as a way to thank our guests for placing their trust in us.”

The campaign centers around the story of a passenger who returns home on an AirAsia flight, only to find herself in a heated argument with her boyfriend — who bluntly tells her to “go wherever you want.” Her flight’s perfect on-time arrival becomes the very moment of truth that sparks her next journey: to move on and rediscover herself. With AirAsia by her side, she finds the freedom to travel wherever her heart desires and enjoys memorable moments every step of the way.

Scheduled to begin airing across all platforms on 6 October 2025. This new TVC “AirAsia: Always Making Every Moment Matter” is also available HERE.

About the “AirAsia: Always Making Every Moment Matter” Campaign

• Air date: 6 October 2025
• Length: 15 seconds (2 versions: “On-Time” and “Multiple Routes”) and 1 minute 16 seconds (online cut)
• Creative: Choojai Ka Kalayanamitr Co.,Ltd., Komsan Wattanavanitchakorn, Nutthaporn Teppitak, Thakorn Lohanantachai, and Pitcha Intaphrae
• Production house: Home Run Film
• Director: Rong Soralamp