BANGKOK, 20 February 2026 — AirAsia is proudly answering the call of the Tourism Authority of Thailand (TAT) by expanding upon the phenomenal "Feel All the Feelings" tourism campaign. Inviting travelers to pack their bags and follow in the footsteps of global icon "Lisa" (Lalisa Manobal), the campaign reaffirms AirAsia’s position as the leader in the domestic market, boasting the most comprehensive flight network and highest market share in Thailand.

The highlight of this collaboration is the “FLY YOUR FEELINGS” campaign, offering incredible value to travelers. By simply entering the promo code "TATXLISA" when booking through the AirAsia MOVE app, guests will immediately unlock special privileges:

• 15% Off on 8 highlight destinations featured in Lisa’s commercial: Chiang Mai, Chiang Rai, Lampang, Nan, Surat Thani, Udon Thani, Ubon Ratchathani, and Phang Nga (fly to Phuket).
• 10% Off on all other domestic routes across the country.
• Booking Period: 1 March – 31 May 2026
• Travel Period: 15 March – 30 September 2026
• Exclusive Add-on: Present your AirAsia boarding pass to enjoy special car rental rates with AVIS, starting at just 599 THB/day.

Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand (TAT), stated: "This collaboration with Thai AirAsia is driven by the 'FLY YOUR FEELINGS' campaign, which builds upon the success of TAT's 'Feel All the Feelings' advertising campaign launched in early January 2026, featuring Lisa (Lalisa Manobal) as the Amazing Thailand Ambassador.

"Our objective is to turn inspiration into actual travel, positioning Thailand as a high-quality destination that is the easiest, most convenient, and most accessible for both Thai and international tourists. Thai AirAsia serves as a vital mechanism in enhancing this convenience and seamlessly connecting Thai tourism, leveraging its robust domestic network of 42 routes covering 25 destinations across all regions.”

Mr. Phairat Pornpathananangoon, Chief Executive Officer of Asia Aviation and Thai AirAsia, said: “TAT has done an incredible job sparking domestic travel trends through Lisa's campaign. It has inspired both Thais and international tourists to discover the charm and hidden highlights of various provinces across the country, making them want to experience it for themselves.”

"AirAsia is ready to build on this phenomenal success by leveraging our strengths—unbeatable value and the most extensive domestic network of 42 routes, seamlessly operating from dual hubs in Bangkok (Don Mueang and Suvarnabhumi). We are introducing special activities to encourage fans and travelers to fly and follow Lisa's trail, continuously driving domestic travel and the local economy."

To make this campaign even more exciting, Mr. Phairat added, "AirAsia is giving away an exclusive grand prize: Free Domestic Flights for One Full Year! This ultimate reward will be given to the first three travelers who successfully fly with AirAsia to all 8 highlighted provinces featured in Lisa's 'Feel All the Feelings' campaign (Chiang Mai, Chiang Rai, Lampang, Nan, Surat Thani, Udon Thani, Ubon Ratchathani, and Phuket for Phang Nga). We believe this challenge will inspire a whole new perspective on exploring Thailand, perfectly aligning with TAT’s vision.”

Travelers ready to take on the challenge and follow in Lisa’s footsteps for a chance to win free flights for a year can start accumulating their flights between 15 March and 30 September 2026.

For full campaign details, terms, and conditions, please visit the official Facebook page: FlyAirAsia.