MESSAGE FROM CHIEF EXECUTIVE OFFICER

No matter what happens. No matter how the external factors would be. We must believe in managing what we can manage and adapt to the situation at the best of where we are.

It is often said that time flies when you’re happy and yet while it would be difficult to characterise the year 2020 as “happy”, it did fly by. The reason this year of adversity passed by so quickly is likely because we were all so occupied with overcoming the challenges, constantly learning to “do new things”, seeing events we never thought we would see and doing what we never thought we would do.

For our employees, this year was a major adjustment. New skills had to be learned, alternative work had to be taken and everyone had sacrifice partial remuneration to take our company forward. This year, we learned that “With an open heart to change, there will always be opportunities”.

However, regardless of what changes had to take place for our survival, our core business remained our priority. Thai AirAsia is an airline that provides transport based on safety, health and on-time performance and despite the sacrifices that had to be made this year, I continued to see the power in our togetherness and efficient operation, a commitment that must be applauded.

We expect and are hopeful that the situation will improve in 2021 as vaccination against COVID-19 becomes more prevalent. Stimulating domestic tourism will remain a key strategy as we foresee international travel returning at the end of the year, which will bring back familiar energy in the tourism and aviation sectors.

For 17 years, we have remained mindful and made sure to “always be prepared”. This was a difficult year, but we made it through while learning new lessons that we can use to further better our business. I assure you, there has never been a crisis from which we did not find an opportunity and this year was no different.

We had to adapt ourselves and change our plans because depending on flights alone was not enough this year. We started new endeavours in the travel and lifestyle segments such as SNAP service, which offers air tickets alongside accommodations, retailing tickets from other airlines, making our Boba Milk Tea available through delivery and transporting goods through Teleport.

No matter what happens. No matter how the external factors would be. We must believe in managing what we can manage and adapt to the situation at the best of where we are.

Mr. Santisuk Klongchaiya
Chief Executive Officer