MESSAGE FROM CHIEF EXECUTIVE OFFICER

we were able to see it as an opportunity for self-care, to strengthen our image through marketing and communication campaigns highlighting our care such as with the country song “Nilubon Kon-Nah-Yen” that underlined our attention to safety measures, the “Nee-Mae-Nah : I’m your mother!” advertising campaign that reinforced our equal treatment of customers or even our introduction of suggestion boxes that has led to improvements in service.

At the age of 16 years, if as a person, AirAsia can now be considered a teenager that was blessed with opportunities to expand its horizons and to build a career and communities. Our culture of family has been persistent since the beginning. Everyone here has "Sanook (Fun) ” in both their personal lives and professions at work. We have “Style” because we accept our differences. Our “Shared Value” are familial and unified and we are “Sustainably Creative” because we never stop innovating, finding new and better ways to operate, introducing products and services, thinking out-of-the-box and trying, even while we have learned to be more careful with age.

While 2019 was not a bright year for the economy as expected and hobbled our forward movement, we were able to see it as an opportunity for self-care, to strengthen our image through marketing and communication campaigns highlighting our care such as with the country song “Nilubon Kon-Nah-Yen” that underlined our attention to safety measures, the “Nee-Mae-Nah: I’m your mother!” advertising campaign that reinforced our equal treatment of customers or even our introduction of suggestion boxes that has led to improvements in service. All of these took place alongside our search for new innovations and approaches to managing capital effectively in all dimensions.

At the same time, Thai AirAsia was once again made proud by being ranked third on the world top ten for on-time performance among low cost carriers as ranked by www.oag.com, a tangible result of our team work and determination to provide the best possible service to our passengers. The recognition affirmed that being on-time is at the heart of our operation right alongside safety.

AAV in 2019 was the only member of the aviation industry to be selected for listing on the THSI out of 98 proposed names. This major achievement reflects our dedication to “Growing and Continuing Sustainably” with adherence to good governance, our responsibility to the environment and society, our work to develop relations with stakeholders and equally care for their benefit, our determination to innovate and our resoluteness to enhance the value chain and repay society and the natural environment. All of these attributes have allowed AirAsia to grow continually and sustainably, being considered as a viable choice for investors looking to take part in businesses that care about ESG.

Moving forward, we will continue to be an airline that introduces innovations for all, is ready to grow economically through efficient capital management, is more commercially viable and is responsible for the environment and society. We will continue on with our culture of Sanook, Style, Shared Value and Sustainable Creativity.

Mr. Santisuk Klongchaiya
Chief Executive Officer