Message from Executive Chairman
It is now apparent that our growth in this day and age cannot be unilateral and we must know how to “cooperate for growth and competitiveness”
The year 2019 brought unique challenges to the tourism industry as a whole with factors ranging from heightened world fuel prices to tourism sentiment not recovering as expected, price competition and the appreciating Baht. Fortunately, due to our strong foundations and capital management, we were able to continue seeking out new opportunities, platforms and partners. In being open to new approaches, we were able to ensure our stability.
Over the past year, our company drove forward state policies through cooperation with government agencies both in support of our business and for tourism as a whole, in the interest of mutual growth. We took part in developing U-Tapao Airport and the aviation city of the East by requesting fee leniency from the Royal Thai Navy and subsequently received a discount on the Passenger Service Charge (PSC), the first instance of such a measure since U-Tapao Airport began commercial service, and joined other airlines in calling for a reduction in the fuel excise tax for domestic flights in order to cut capital costs.
It is now apparent that our growth in this day and age cannot be unilateral and we must know how to “cooperate for growth and competitiveness”. I have presented this approach as a strategy for all of our departments.
While 2019 may have been lackluster in terms of operational returns, I saw it as a year of learning and moving past long held beliefs. I thank all of our staff for their hard work throughout the year and for all of the recommendations, opinions and faith provided by our stakeholders.
AAV and Thai AirAsia will continue to move resolutely ahead.
Mr. Tassapon Bijleveld